February 8, 2005
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The Buzz Log – Search Spikes and Trends

The Art of Searching
Tuesday February 08, 2005 4:00AM PT
For a lot of reasons, New York City is referred to as “the center of the known universe” — and not just by prideful locals. Smack dab in the middle of this cultural mecca lies the appropriately named Central Park. Formally an oasis of calm, it’s now a hotbed of search activity thanks to Christo and Jeanne-Claude, two artists with a decidedly big picture approach to their craft. Famous for their “wrapping projects,” the pair has just begun installing their latest undertaking, a series of majestic gates, in the Big Apple’s biggest park. Searches on the pair are beginning their inevitable assent, while interest in Central Park (+18%) is climbing as well. Expect the Buzz to burn even brighter once pictures of the completed project begin blowing in the wind.

Central Park
Elsewhere on the art circuit, searches on master painter Pablo Picasso are up 51% due to the recent sale of some of his better-known paintings for a cool $17 million. $17 million? Kind of makes us want to get our collection of original sad clown watercolors appraised. But then again, we could never part with those.